Search and Social

Interview with Memeration iPhone App Maker Woody Batts

by Ian Orekondy on September 5, 2012

Memeration App Launch Interview w Woody BattsOne of the things that I love about living in New York City is that there’s always someone you know doing something cool, especially in the digital space.  The New York digital scene is really exploding right now, and NYC is home to hundreds of pretty awesome digital startups including Foursquare, Tumblr, Skillshare and many others as you can see with the “Made in New York Digital Map”, and the NY Tech Meetup’s collection of internet companies made with ♥ in NYC.

Woody Batts, owner of Batts Creative and a former colleague of mine, is a prolific designer, creative director, painter, illustrator and now iPhone app creator.   Woody”s currently focusing on creative direction at the US Open, yet he found time last week to launch a brand new iPhone app, called Memeration.  The app essentially allows iPhone users to make their  iPhone photos as meme-worthy as all of those cat photoz on Facebook.  And it’s incredibly simple to use (and a bargain at just $.99 in the App Store.)

Woody was nice enough to answer a few questions I had for him about his inspiration for the app, how it was developed and how he’s promoting it.  If you’re an aspiring iOS app-maker, my interview with Woody reveals some of the things you just might need to know to make it into the App store.

IO: What inspired you to create Memeration?

WB: One night I took a series of pictures of myself making silly faces that I could text back to my friends. I thought to myself there has to be an app that allows me to create my own meme with my own photos. Unfortunately the apps I found were expensive or didn’t have the features as I desired so I decided to make my down app, Memeration.

IO: What are your goals with the app?  What do you hope to learn as people use it?

WB: I would really like for people to be able to use the app not only to make jokes but also create social commentary within jokes.  I like to think of the app as a court jester…something that can tease and make fun of issues that are actually quite important.

An example would be of me taking a photo of the 7 train here in New York City and adding the text “Drop of rain falls, stops running.”  I could then tweet that meme to the MTA with the hopes that they would understand that they should be better prepared for rain and the 7 train.

Fortunately my hopes for the app are starting to be achieved. I see more and more people using the app to create inside jokes to share with themselves and their friends. I have a few friends I share an inside joke with about the awesome liquor beverage Four Loko. We create memes and share them via text messaging. I have been receiving the memes from my customers who are doing the same…but with Hypnotiq, Guinesss…there’s a liquor theme here lol!

IO: Describe the development process.

WB: Through my interactive business Batts Creative, I have a wonderful programmer Jeffrey, who assists me in building my interactive projects. He’s awesome! This app in Made in NY!

IO: Who did you partner with?

WB: I do not have a partner.

IO: What tools were especially helpful/necessary to develop Memeration?

WB: My Moleskin sketchbook. I have been keeping a sketchbook since I was 14 and developed all of y wireframes and concepts there.

I also incorporated a custom font I built years ago into the typography. For the main design I used Adobe CS6.

IO: How long did it take?

WB: 3 months

IO: What costs were involved?

WB: A lot.

IO: What happened during the development process that surprised you?

WB: Facebook’s API recently changed as we were in the process of launching. We had to reconfigure the app to accommodate this change.. No biggie!

IO: How are you promoting Memeration?

WB: Facebook, Twitter, Pinterest…mainly social media channels. I will be reaching out to blogs this week to help get the word out.

IO: What promotional channels are working best?

WB: Twitter is very very helpful. Also blogs are extremely helpful for getting the word out beyond your circle of friends.

IO: What’s your next project?

WB: Through my art studio I am launching a new T-Shirt the “I Skull NY” this will be available next week. I am also negotiating in having my eyewear “The Ambitious Outsider” mass produced, through my interactive company Batts Creative we are developing a new interactive tool for UNICEF and finishing up some design work for the website…I’m a busy bee!

IO: Thanks Woody!

Made In NYC iPhone iOS App MemerationMemeration iPhone App - Sup PlayaMemeration - Share on Facebook and Twitter

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Cleverly inserting social media in your business launching strategy is an absolute must nowadays. If you are interested in learning how to get closer to the billion Facebook users all across the world or at least in the area your business will be serving, by all means, start doing it! Start by creating an excellent Facebook page for your business and fully optimize it for maximum results.     


Work On Your Page Content

Focus on perfectly optimizing your Facebook page. Select a cover photo that is interesting and engaging enough; after all, the cover photo will be one of the very first things that visitors will be looking at, so it needs to be the best one you can come up with. Plus, you can use your photo to express a call for action; you can add compelling text to it, you can add pretty much anything that goes through your mind – as long as you keep everything simple and appealing.    

Then focus on your “about” section on the page. This is another highly important section on any page, especially for a business that is using social media practices to become more visible online. So take your time and create the most detailed, engaging, and persuasive details about your activity and existence, future plans, products and services, team, and everything in between. Clearly state what sets you apart from the rest of the crowd in the business you are in. Do not hesitate to add a link to your official website or on your separate online store. The short description section also needs to be treated very carefully. Your Timeline will have a huge impact on your visitors and potential prospects.


Hunt Down Your First Likes

Once you have managed to build a powerful Facebook page, it is time to grab your very first likes. Start by contacting the individuals who are already familiar with your work, products, or services. Friend, family, acquaintances – even though they might be people who might never buy from you, getting your likes is going to break the ice for the rest of the crows. So after you get in touch with your hottest market possible, the rest will follow. You can send a Like invitation to your friends, send out emails, run an effective Facebook ad campaign, start interacting with similar pages on Facebook, or adding a special Likebox on your website. Your friends’ fiends on Facebook will see their likes and the curiosity factor will persuade some of them to go ahead and visit your page – needless to say you need to go public. Start up a network with businesses that are similar to yours could have excellent effects on all businesses involved.

Finally, keep in mind that casino affiliates programs like AffPower will enable you to become a marketer in the field of casino gambling. Use your Facebook page to promote the AffPowwer brands and get in touch with the team of professionals here if you need extra help, ideas, or tools to get started.  

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How to Leverage Social Media for SEO (2012)

by Ian Orekondy on March 20, 2012

Great new slideshow on how social impacts search engine queries, links, ranking and traffic. From Rand Fishkin over at Including content tactics, Google+ tactics, Facebook and Twitter strategies, as well as integrated approaches and case studies.

Social Media for SEO in 2012
View more presentations from Rand Fishkin

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