Search and Social

A larger public to start up

by Ian Orekondy on December 31, 2013

A larger public to start up

You probably
already know the importance of having a large public for a firm: it means literally
“life”, because a large public is where you can find your clients and basically
the more persons like your website or blog or whatever you want, the more client
your firm will have.

Since internet
has been changing our way to plan business and manage firms, we can see the big
role played by social

A social
network can help your firm

If you run
a firm and you want to enlarge your public and maybe you want to sell abroad
your services and products, you should think of using the high potentialities
internet has to offer you.

First off,
having a page on the most clicked social networks can integrate your ads
campaign and get you more fans and therefore more chances to sell your

But a page
on a social network also means to charge a daily work: you have to up to date
it every day with new pictures and new messages for your fans, same goes for
your website and blog.

Reason why
social networking can help

So, we have
understood that we should choose a social network to campaign our products and
firm. But why is a social network so powerful? Today the world of the market
will leave you behind unless you are participating to a social network site. Being
joined to a social network site means to can recruit employees faster and
getting in touch with other companies in your field or that would provide your
firm with the materials and tools you need.

For example,
if a 24/7 locksmith service
has many accounts on several social networks and sites that specific in the
lock field, it will mean to have more chances to get popular among people of a
certain region or State.


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How to grow your firm public

by Ian Orekondy on July 2, 2013

Once you
decided to open your own firm or company sooner or later you will have to face
the problem of the growth of the public. Having more public means automatically
to have more chances to get clients who will buy your services or products.

Today, with
the internet it’s easier to reach a
larger public
and to let people from abroad know about your firm and
products. You may open a blog, a website and free pages on social networks

First steps

Be careful if
you are a beginner and the world of the PR is still unknown to you. to avoid
any bad surprises and to make all steps the right way, you should think to get
information and, why not?, to have a look at your concurrence. You will think
this is weird, but it’s not! Looking at your concurrence will help you getting
a better idea of what you should do and what you should avoid to do. Look at
their websites and think about what makes them successful and what you’d rather

Now, go
back to your own website and you will see that you’ll have the ideas clear.

At the
beginning you have to understand what kind of people are you looking for as to
clients: are they young people, teens? Or more likely adults? Or probably other
firms in your field?

Consider those
people who are likely to need your services or who would become your partners.

Build up a

Now, you
have to build up a net of contact. Open free pages on social networks that are
worldwide known and where you could have a large number of chances. Share your
page link and invite people to visit your website. This casino will give you an idea of
what we mean.

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Best Social Media Practices To Boost Your Brand

by Ian Orekondy on April 16, 2013

Discuss the
latest products and services, business challenges or market trends with your
clients, customers, or brand representatives with the help of social media. Engage
your audience constantly and you will manage to considerably improve your brand.
Here are a few clever tips on how to do this while using social media

Always Follow Back


Interact with and
follow back your own followers to express your interest in the things your
community is interested in. you will hence develop goodwill and boost the
general following rates. Remember to get social all the time and engage the
influencers of your brand. Do the same with your customers and prospects and
everyone who decides to get in touch with you. Keep in mind diversity equals
creativity and inspiration and step out of your comfort zone as much as you


Find Your Own Voice


 Make sure your
tone and voice can make the right stand for your brand’s images. Keep in mind
the demographics you are addressing and the kind of message you are trying to
send out. Your voice might not always be as attractive as you might think for
your targeted audience and it is crucial for your social media engagement to be
one-of-a-kind, just like your brand. Keep everything short and sweet as
statistics have shown shorter tweets for instance tend to get higher engagement
rates as compared to longer ones. So while the majority of social media networks
will not impose any limits for the number of characters and words you can use,
it is advisable to try “the shorter, the best” approach. Speaking of advice, we
also recommend you the professional rekey
services the database can provide you with.

Your Public Profile

Use social media networks to increase your public
profile by developing grassroots campaigns and engaging with the most
prominent influencers. Constantly find interesting content from them to share
and maintain yourself highly active and stay active in conversations.

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