Extendable brands all leverage a common foundation – each has a compelling story which is the core of their brand. A brand story which engages people in such a way that piques their curiosity and fuels their drive to know more is the most valuable asset a brand can leverage for extensions.
Once you’ve engaged consumers’ imagination, you have many options for how to extend your brand – whether that’s an entertainment “brand” or a consumer goods brand. So, let’s keep those blinders off and take a fresh look at brand extensions.
