Our beloved Site wins in the following 3 categories:
Best Design / User Experience
Interactive Marketing Strategy
I first discovered this site when I saw the 50 Cent, Manny Ramirez TV spots promoting the apparel line. Upon visiting the website, I found myself INSIDE THE TV SPOT, with the same environment recreated with it’s subtle use of Flash.
Further exploration rewarded me with an in-site video game where I BECOME Fifty playing the stick ball game featured in the spot.
My experience is completed when I watch the spot that brought me here.
A truly rich interactive experience that deserves it’s recognition.