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Video Game Advertising

by Ian Orekondy on March 19, 2006

Video game ads go real-time and dynamic allowing marketers to reach 18-34 year-old men with timed, measured campaigns at costs comparable to cable TV advertising…from an interview with Massive Inc. CEO Mitch Davis.

http://www.insidevideogames.com/vgp/Spotlight/massive_interview/massive_win_full_2.htm

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