As a KSVer I think about InsideOut Branding quite a lot. It’s a smart way for progressive companies to think about marketing. If you’re not quite sure what it means, we’ve got a blog dedicated to the topic.
Posts of note so far focus on the implications of the Yahoo Peanut Butter Manifesto, the need for the CEO to be the Chief InsideOut Officer, and Lenny Kravitz.
Get your thoughts provoked here: http://insideoutbranding.ksvc.com