(How to Measure the Impact of Social Content (blog posts, Tweets, etc.) on Search Within Social Media and Social Networking Sites)
In this post, we’ll focus on how to measure the impact of Twitter, which reached about 22 million people in May.
1. #Hashtag research = keyword research
Just as people had to learn how to search using traditional search engines like Google and Yahoo, people are learning how to better search social media sites like Twitter. Increasingly, they are using hashtags. A hashtag is simply including the # symbol in front of a keyword. For example #diabetes . People can subscribe to follow hashtags or they can search for them, allowing them to stay current on specific topics, and recently Twitter began hyperlinking hashtags within tweets allowing people to go diretly the search results for that hashtag instantly.
2. # of followers you have
The more followers you have, the more likely the content you post will be seen (found).
Your number of followers measures your immediate audience on Twitter. It’s a way to measure the opportunity each of your tweets has to reach and engage your audience.
TwitterCounter allows you to measure and compare your profile against competitors (or friends Here we can see that Bing has more followers than Yahoo; and it’s growing it’s follower count faster than Yahoo.
3. # of clicks on the links you post on Twitter
Linking to relevant content within your tweets adds value to other users, and by utilizing URL shorteners with tools like Tweetburner you can measure how engaged people are with your tweets by tracking the number of clicks on the links you post.