Search and Social

Clorox and Lysol Running Swine Flu (H1N1) Paid Search SEM (PPC) Ads on Google, Bing

by Ian Orekondy on October 28, 2009

As Swine Flu was declared a national emergency by Obama, and search volume on keywords related to Swine Flu (H1N1) grew quickly, consumer disinfectant products including Clorox and Lysol started running paid search text ads on these keywords and leveraged H1N1 in their ad copy.

Screenshots taken 10/26

Google- shows Lysol running ads on keywords Swine Flu, and being promoted as a way to protect the family against H1N1
Bing – shows Clorox running paid search text ads on keyword Swine Flu, and being promoted as a way to protect against H1N1
Yahoo – no ads were displayed for keyword Swine Flu




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