| Total Sponsored Link Exposure for Major Pharmaceutical Manufacturers Average Link Exposures per Month Total U.S. Home/Work/University Location Source: comScore, Inc. |
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| Average Total Exposures (000) | ||||
| Mar-09 | Apr-09 | May-09 | Jun-09 | |
| Sponsored Link Exposure | 11,861 | 3,244 | 2,895 | 1,924 |
| Unbranded Link Exposure | 1,582 | 1,419 | 1,337 | 1,028 |
| Vanity Link Exposure | 3,545 | 3,038 | 3,568 | 3,170 |
http://www.comscore.com/Press_Events/Press_Releases/2009/10/FDA_Warning_Letters_Caused_Dramatic_Decline_in_Sponsored_Link_Exposures
Many pharma brands have yet to navigate the implications of the FDA Letters. What ComScore’s study fails to show is how many pharma brands’ paid search campaigns have re-emerged and are now successfully driving traffic with new paid search strategies. Brands with strong paid search agencies with deep pharma expertise re-launched as early as May.
