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Ad Spending On Prescription Medications

by Ian Orekondy on November 25, 2009

Flomax, Cialis and Viagra are certainly leading the way in terms of TV and print spending.

What would the world look like if the bars were positioned in reverse, and Outdoor ad spend on prescription medications was closer to $3 billion than $3 million?

How different might the web look if just the print dollars shifted online?

Where would those dollars be spent online? What has to happen/shift in order for the ad spend to follow?

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