Search and Social

Reach, Relevance, Relationships: Social Advertising Best Practices

by Ian Orekondy on November 29, 2009

The Interactive Advertising Bureau’s Best Practices guide with examples from social advertising platforms like Facebook. It’s from May 2009, so it’s already somewhat dated, but it contains some valuable perspectives on social advertising’s reach and relevance.

You can download the PDF here:
http://www.iab.net/media/file/Social-Advertising-Best-Practices-0509.pdf

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