Search and Social

Summer Update – Ian Orekondy

by Ian Orekondy on August 17, 2010

What I’ve been up to recently:


Choosing my projects – focusing on enjoyable work.

1. Lots of freelance work. It’s always been my dream to have my own business, and freelancing this summer has given me a real taste for it. I’ve been very fortunate to have such a strong group of former colleagues in various roles throughout the industry who know my work, and who’ve sought me out for projects. It’s a great feeling to have work come to me, and the type of work I’ve been able to do over the last few months has been some of the most exciting I’ve done in years. I’ll probably share more about these projects in this space in the near future.

2. Accepted a new position. I’ve “soft-launched” my announcement that I’ve been scooped up by the super-smart, highly-focused team at UBM (United Business Media). In my new role, I will be working with several interactive healthcare agency teams at Digitas, Razorfish, Mediavest, SSCG, CMI and others on projects focusing in the healthcare space. A big part of my focus is still on search engine marketing (more on this below), but I also get to help build strategic programs encompassing mobile apps, social media, email, live events, virtual events, as well as good old display banner ads. Oh, there’s print and PR in there too. What’s got me especially excited is the opportunity to help optimize and redesign an already profitable search engine that few outside the agencies mentioned above have ever heard of. If I can help our amazing teams in the U.S. and London accomplish what is planned, I’ll be pretty psyched. (BTW: It’s been a few weeks now since I’ve started my new role, and I’m really enjoying my new team. UBM’s approach to business is focused on “innovation-teamwork-respect-accountability-customer focus”, and it’s something I’ve had the pleasure of experiencing everyday since I started. In other words, it doesn’t feel like just a set of words in our email signature.)

3. New apartment in the East Village. To say I’ve been really enjoying it is an understatement. My rooftop is a great place to go for a drink and take in some of the best views around of Midtown, lower Manhattan and downtown Brooklyn.  The neighborhood restaurants, cafes, farmers’ markets etc. make for a great place to bike around or just take a walk. It’s  not as diverse as Jackson Heights, but it’s got a true neighborhood vibe, yet it’s right in the middle of everything.

In reflecting on all of this recent change, I have to say that it’s been an amazing few months.  I’ve achieved way more than I expected (enjoying the process), and I couldn’t have accomplished any of it without the ongoing support, advice, recommendations, perspective and generosity from my friends (real-world and online), family and colleagues (past and present). A lot of this support has gone under-acknowledged I know, and I have a lot of people to thank. If you haven’t heard from me recently, you will soon! 

Where I’ve been online
Here’s a quick round-up of the topics I’ve found especially interesting online and the discussions I’ve participated in over the past few weeks:

Trada: PPC Crowdsourcing from The Rimm Kaufman Group

What’s Foursquare & Why Should I Care from Siren Interactive

Amazon vs. Walmart: The Epic Battle Wages On from StraightUp Search / OneUpWeb

Finally, here’s a video that has little to do with what I’ve been up to recently, but it’s well-produced, and anyone who has visited Paris, enjoys art or appreciates high-quality online video should enjoy it:
Artist JR – Paris Exhibition

JR / Exposition Paris 2009 – Ile Saint Louis
Uploaded by JR. – Discover more animation and arts videos.

Top Photo Credit: Oliver Correa, HiFiCartel - Taken at Mike Dreeland’s Summer 2010 Sneaker Project art show at the Rivington Hotel Penthouse, NYC.

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