The Business Development Institute hosted the Mobile Social Communications Conference on Wed. Sept, 15th in New York City.
This was a great experience with some truly innovative speakers as well as a large group of attendees who are actually driving real business results and utilizing mobile social technologies at the forefront of the industry, including FourSquare Co-founder Naveen Selvadurai, McDonalds’ Head of Social Media Rick Wion, as well as BJ Emerson, Social Technology Officer, Tasti D-Lite, and Buzzd CEO Nihal Mehta.
Conference Recordings and Transcripts:
Initial Conference Hightlights:
Naveen Selvadurai, co-founder of Foursquare:
- Naveen cited AJ Bombers as a shining example of how small businesses can utilize FourSquare to drive sales, new customers and loyalty.
- AJ Bombers offer free cookies to customers who link their FourSquare account to Twitter, something similar to what I recommended in Twitter Marketing: An Hour A Day.
- They also throw Swarm Badge Parties at their locations (and on boats for the I’m On A Boat badge), which has proven to drive a major lift in sales.
- You can hear Naveen speak about AJ Bombers and FourSquare at the audio link below, and you can find a nice review of the Swarm Badge Party program by Stephan Antonas here.
- Rick shared that McDonald’s was able to increase check-ins by 33% in one day with an easy Foursquare campaign that cost just $1,000 in gift cards. For more info on this campaign, be sure to read the UPDATED take by Rick Wion on what exactly the 33% increase reflected.
- Anyway, Rick recommends focusing in-store social media pilot programs on:
- redemption process – make it simple
- measurement (the value of a check-in is worth exponentially more than an ad impression, because people are sharing that information with their network
- tieing results and evaluation back to the strategy. If you’re trying to sell more oatmeal, don’t get distracted trying to tell the overall value story. Just be sure to figure out how oatmeal sales were impacted.
I also really enjoyed meeting a bunch of other really smart marketers leveraging mobile social media. For example Brian Simpson of the Roger Smith Hotel is someone any healthcare marketer should talk to in order to really learn how social media can help improve patient outcomes. You can watch Brian talk about his project Cookies and Chemo here.
By the way, if you listen to the audio recording of session 2 of the conference here, you can hear me asking a question to BJ Emerson’s Social Technology Officer at about the 21:07 point in the recording. Special thanks to Carrie Lewis for live-tweeting praise for my question and including a summary of BJ’s response as well.
Overall, it was a great conference, well-run, efficient, and it attracted a lot of super-smart people. BDI did a great job.
If you have questions, shoot me a message below or on Twitter @iano1000 and use hashtag #bdi