Search and Social

Search and Social Conference Coverage Recap: SMX East 2010

by Ian Orekondy on October 6, 2010

With SMX East wrapping up, I thought I’d provide a couple of good resources in terms of conference recap coverage:

Twitter, SEO and Search:

SEO Roundtable has been doing a great job with live blogging the various sessions. Here’s the session on Twitter, SEO and Search:  (wait for the live-blogging app to load, and you’ll get lots of great commentary, charts and images from the session).

Facebook SEO:

SearchMarketingSage has a nice review of the Facebook SEO session, including a review of the Facebook SERP, a list of factors that influence how pages are ranked within Facebook Search, and how to optimize status updates to rank for a variety of Facebook search types.

If you weren’t able to attend SMX East, and you’re in the New York area tomorrow, there’s another opportunity to get up-to-speed on the latest search and social strategies, again right here in New York:

The SEMPO NY Working Group is hosting “Search meets Social – Advertising”, a discussion with Facebook, LinkedIn, and MTV on how search marketers can exceed their customer acquisition goals via social network ad campaigns.

Speakers Include:
• Don Steele, VP, Digital Marketing at MTV
• Brett Wein, Sales Director at Facebook
• Dale Durrett, Director, Eastern Region Marketing Solutions at LinkedIn

The event starts at 7:30 on Thursday October 7th at:

Yahoo! – Times Square Conference Room
111 W 40th St, between 6th and 7th
12th Floor
New York, NY 10036

I’m hoping to make the event, so if you’re there too, be sure to say hi!

And for a review and initial results of a recent Twitter Promoted Trends and Tweets campaign, check out this post about Chevrolet’s Twitter and YouTube real-time marketing campaign from the Paris Auto Show last week.

(Pic above from SMX East)

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