Search and Social

Healthcare Rising Searches

by Ian Orekondy

Rising searches can help you optimize your search engine marketing (SEM) campaign.  For example, you can watch this list to be the first to notice shifts in search behavior, and add new keywords to your list before competitors, allowing you to reach patients with less competition. Or you can help improve your Google AdWords Quality Score by preventing your ad from appearing on irrelevant searches. Do this by adding to your negative keyword list.

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