Search and Social

SEO 101

by Ian Orekondy

(In development)

Tactical SEO Framework

Crawl –> Index –> Rank

Crawl:

Ensuring your site is search-engine spider-friendly. Several SEO crawl analysis tools exist to help you quickly understand how accessible your site is to search engines, so you can diagnose potential crawling issues to fix immediately.

Index:

the indexation process

This full interview with Matt Cutts contains essential information.

Rank:

Page Rank Calculation:

PR(A) = (1-d) + d (PR(T1)/C(T1) + … + PR(Tn)/C(Tn))

http://infolab.stanford.edu/~backrub/google.html (Larry Page and Sergey Brin’s Stanford paper (on the Anatomy of Google’s algorithm, at least as it were when they built Google)

Ranking Factors:

external or internal links,

content

site architecture factors

brand authority

What Causes a Page to Rank? (additional reading)

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