Higher bounce rates mean less-educated patients and inefficient advertising spend. Without the ability to directly track sales of pharmaceuticals on pharma online brand websites, engagement metrics like bounce rate become increasingly important as a measure of success for pharma SEM campaigns. (Bounce rate is the percentage of single-page visits or visits in which the person [...]
Digg 365 allows you to see the Top Stories (by Diggs) for each day, month and year for the past 5 years. Could Digg 365 help Digg Ads advertisers create better Social PPC ads by helping them understand what types of stories/headlines are most successful during different times of the year? To try it out, [...]