Reddit Launches Beta Ad Program – Pay Per Share of Voice

November 24, 2009

Reddit has launched a new beta ad program offering paid listings (not display banner ads) for a minimum buy of $20. Your “bid” determines your share of voice on the reddit homepage, not your cost per click.
It’s similar to the recently-launched Digg Ads beta in that the ad format mimics actual site content (reddit [...]

Tagged as: Reddit, Social PPC

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New Google Pharma PPC Text Ad Format – Specifically for Drugs with Boxed Warning

November 17, 2009

 

Live example of Yaz utilizing one of two new Pharma-only ad formats from Google.  This is the format specifically for drugs with boxed warnings.
 

 
Screenshot taken 11/17/09
 
Additional Info: http://www.mmm-online.com/yaz-pilots-google-sponsored-links-format/article/157914/
Ian Orekondy

Tagged as: FDA, pharma sem, PPC, SEM

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Summary & Analysis: FDA Hearing on Internet and Social Media

November 17, 2009

Thanks to all the presenters, and Fabio Gratton of Ignite Health for this awesome real-time discussion tracker http://www.FDASM.com and Shwen Gwee for putting together this valuable compilation. http://bit.ly/2Xrc6T

Tagged as: FDA Hearing, pharma sem

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Digg Ads – Social PPC Opportunities Evolving

October 31, 2009

With ad:tech New York coming up next week, excitement is building; and I’m especially looking forward to meeting with Digg’s Bob Buch to get a deeper understanding of Digg Ads.  It’s a brand new “platform”, and targeting options are currently extremely limited, but with over 40 million unique members; and very low CPCs, Digg Ads could turn out to be a formidable player [...]

Tagged as: Digg, Social PPC

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SlideShare Launches AdShare Social PPC Program – CPCs at $.25

October 31, 2009

Download now or preview on posterous
Slideshare AdShare.pdf (424 KB)

 
Slideshare’s New AdShare offering allows you to reach Slideshare users contextually and when they search. This service allows you to promote your slideshows in a way that is much more enaging and relevant [...]

Tagged as: SlideShare, Social PPC

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Slideshare Introduces Social PPC (Pay Per Click) and Pay Per Lead Advertising Options

October 31, 2009

Yes, you can already reach Slideshare users via Google’s Content Network, but that option limits your creative and doesn’t feel connected to Slideshare’s social community. 
This month, Slideshare introduced two new advertising options that are nicely integrated into their community platform, and feel much more relevant and enaging compared to Google’s Content Network.  Here’s an overview [...]

Tagged as: SlideShare, Social PPC

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LinkedIn DirectAds vs. Facebook Social Ads – from Lead Confidential

October 29, 2009

A nice analysis of Facebook CPC ads vs. LinkedIn DirectAds Beta.
http://www.leadconfidential.com/facebook-flyers-versus-linkedin-direct-ads.html
     
Vs.
  
 

Tagged as: Facebook, LinkedIn, Social PPC

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Clorox and Lysol Running Swine Flu (H1N1) Paid Search SEM (PPC) Ads on Google, Bing

October 28, 2009

As Swine Flu was declared a national emergency by Obama, and search volume on keywords related to Swine Flu (H1N1) grew quickly, consumer disinfectant products including Clorox and Lysol started running paid search text ads on these keywords and leveraged H1N1 in their ad copy.

Screenshots taken 10/26

Google- shows Lysol running ads on keywords Swine Flu, and being promoted as [...]

Tagged as: Clorox, FDA, Lysol, Paid Search, PPC, SEM, Swine Flu

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AdAge: Big Pharma and Google Sidewiki: A Sink or Swim Situation?

October 26, 2009

How It Affects Marketers and What You Can Do About It

http://mobile.adage.com/site?sid=adage_ip&pid=JuicerHub&targetURL=http%3A%2F%2Fadage.com%2Fdigitalnext%2Farticle%3Farticle_id%3D139687 

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Pharma Branded Paid Search Ads Declined Following April FDA Warning Letters

October 26, 2009

Total Sponsored Link Exposure for Major Pharmaceutical ManufacturersAverage Link Exposures per MonthTotal U.S. Home/Work/University LocationSource: comScore, Inc.

 
Average Total Exposures (000)

Mar-09
Apr-09
May-09
Jun-09

Sponsored Link Exposure
11,861
3,244
2,895
1,924

Unbranded Link Exposure
1,582
1,419
1,337
1,028

Vanity Link Exposure
3,545
3,038
3,568
3,170

http://www.comscore.com/Press_Events/Press_Releases/2009/10/FDA_Warning_Letters_Caused_Dramatic_Decline_in_Sponsored_Link_Exposures

Many pharma brands have yet to navigate the implications of the FDA Letters.  What ComScore’s study fails to show is how many pharma brands’ paid search campaigns have re-emerged and [...]

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