Search and Social

Welcome to Search + Social Media!

Get our Free eBook on how to start growing your business online in less than 10 minutes. Just enter your email address in the box on the right and click "Subscribe".

Local, Social, Mobile: FourSquare Advertising Is Here

Screenshot of Special Mayor Offer (from my former colleague Chris O’Leary’s account). Other opportunities are being developed and tested; I am still researching pricing models. FourSquare integrates with Twitter, and you can sign up here: http://foursquare.com/businesses/ Mashable has a good article on FourSquare ads here: http://bit.ly/5wimrz And this NY Times article on FourSquare is also a [...]

Twitter Advertising: Twitter COO Talks About Advertising That's Fascinating

Twitter Advertising To Roll Out Next Year Twitter COO Dick Costolo spoke at RealTime Crunchup earlier this week about Twitter’s deals with Google and Bing as well as how Twitter’s advertising model is to be rolled out next year. This is a BIG story for search marketing and social media marketing professionals. Robert Scoble responded [...]

Ad Spending On Prescription Medications

Flomax, Cialis and Viagra are certainly leading the way in terms of TV and print spending. What would the world look like if the bars were positioned in reverse, and Outdoor ad spend on prescription medications was closer to $3 billion than $3 million? How different might the web look if just the print dollars [...]

Reddit Launches Beta Ad Program – Pay Per Share of Voice

Reddit has launched a new beta ad program offering paid listings (not display banner ads) for a minimum buy of $20. Your “bid” determines your share of voice on the reddit homepage, not your cost per click. It’s similar to the recently-launched Digg Ads beta in that the ad format mimics actual site content (reddit [...]

New Google Pharma PPC Text Ad Format – Specifically for Drugs with Boxed Warning

  Live example of Yaz utilizing one of two new Pharma-only ad formats from Google.  This is the format specifically for drugs with boxed warnings.     Screenshot taken 11/17/09   Additional Info: http://www.mmm-online.com/yaz-pilots-google-sponsored-links-format/article/157914/ Ian Orekondy

Summary & Analysis: FDA Hearing on Internet and Social Media

Thanks to all the presenters, and Fabio Gratton of Ignite Health for this awesome real-time discussion tracker http://www.FDASM.com and Shwen Gwee for putting together this valuable compilation. http://bit.ly/2Xrc6T

Digg Ads – Social PPC Opportunities Evolving

With ad:tech New York coming up next week, excitement is building; and I’m especially looking forward to meeting with Digg’s Bob Buch to get a deeper understanding of Digg Ads.  It’s a brand new “platform”, and targeting options are currently extremely limited, but with over 40 million unique members; and very low CPCs, Digg Ads could turn out to be a formidable player [...]

SlideShare Launches AdShare Social PPC Program – CPCs at $.25

Download now or preview on posterous Slideshare AdShare.pdf (424 KB)   Slideshare’s New AdShare offering allows you to reach Slideshare users contextually and when they search. This service allows you to promote your slideshows in a way that is much more enaging and relevant than the Google Content Network text/image ads that are also available [...]

Slideshare Introduces Social PPC (Pay Per Click) and Pay Per Lead Advertising Options

Yes, you can already reach Slideshare users via Google’s Content Network, but that option limits your creative and doesn’t feel connected to Slideshare’s social community.  This month, Slideshare introduced two new advertising options that are nicely integrated into their community platform, and feel much more relevant and enaging compared to Google’s Content Network.  Here’s an [...]

LinkedIn DirectAds vs. Facebook Social Ads – from Lead Confidential

A nice analysis of Facebook CPC ads vs. LinkedIn DirectAds Beta. http://www.leadconfidential.com/facebook-flyers-versus-linkedin-direct-ads.html       Vs.     

Related Posts with Thumbnails

← Previous Entries

Next Entries →