Search and Social

Search and Social Media Toolkit

by Ian Orekondy

Here are some of the tools I recommend for SEO, PPC, Web Analytics, FTP access and code editing.

SEO Diagnositcs – Crawl Analysis Tools:

AudetteMedia’s logfilt (log parsing script)

Lynx (view pages as a crawler)

SEO Browser (view pages as a crawler)

fetch as Googlebot in Webmaster Tools

Charles for deeper SEO diagnostics.

Splunk (enterprise-level log analysis)

SEO – Ranking and Link-building Tools

Majestic (shows unique number of domains linking to a URL)

SEO Quake (competitive SEO parameters on the fly)

SEOmoz (collection of various specialized tools, including domain age checker)

SEObook (another good collection of SEO tools)

Related Tools for SEO and Web Development:

FileZilla (Free FTP Client)

Komodo Edit (Free editor for JavaScript, Perl, PHP, Python, Ruby and Tcl, on Linux, Mac OS X and Windows)

Web Analytics Tools

Google Analytics Link Builder (Simple version for one-offs)

GoogleAnalyticsLink_Tagging_Tool (Spreadsheet for larger projects, organizes across traffic sources)

Omniture Site Catalyst – Campaign Tracking

Omniture Site Catalyst – Classifications

Pay Per Click (PPC) Tools:

AdWords Editor

Microsoft AdCenter (Bing) Desktop Application

Google Insights for Search

AdGooroo (competitive analysis)

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