As a KSVer I think about InsideOut Branding quite a lot. It's a smart way for
progressive companies to think about marketing. If you're not quite sure what it
means, we've got a blog dedicated to the topic.
Posts of note so far focus
on the implications of the Yahoo Peanut Butter Manifesto, the need for the
CEO to be the Chief InsideOut Officer, and Lenny Kravitz.
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