As a KSVer I think about InsideOut Branding quite a lot. It's a smart way for
progressive companies to think about marketing. If you're not quite sure what it
means, we've got a blog dedicated to the topic.
Posts of note so far focus
on the implications of the Yahoo Peanut Butter Manifesto, the need for the
CEO to be the Chief InsideOut Officer, and Lenny Kravitz.
This weblog does not represent the thoughts, intentions, plans or
strategies of my employer or clients. It is solely my opinion. Inappropriate comments will
be deleted at the authors discretion. The information in this weblog is provided "as is"
with no warranties, and confers no rights.