Online retailer Woot uses Twitter to post daily deals via Twitter. Over 13,000 people follow Woot’s deal tweets. See https://twitter.com/woot
Bricks and mortar retailers, especially high-end exclusive shops, could leverage this willingness on the part of consumers to opt-in to receive relevant messages.
Leveraging location-based technology available on cell phones like the iPhone allows retailers to broadcast exclusive opportunities to say, mobile users within a 2 mile radius of the store.
How can we test this?
How about an 11am tweet from an iPhone at Sak’s Fifth Avenue Location:
“Be the first to Pre-Order from Oscar de la Renta’s Resort 2009 Collection. Come in to Saks Fifth Avenue before 5pm today to receive a special gift.”
Twinkle from Tapulous allows users to receive Tweets sent within 2-,5-,10-mile radius’ of the user’s location…in real-time on their mobile phone. https://tapulous.com/twinkle/
How else could you test this low-cost, potentially high-impact tactic? And do you have a broader social media strategy for your retail operation?
Ian is a digital marketing strategist in the East Village, New York City.
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UPDATE: Check out the RESULTS of Woot’s integration of search and social media, CRM and Web 2.0 tools here.
https://www.searchandsocialmedia.com/2008/08/integrating-search-crm-social-and.html