Search and Social

Retailers – are you using Twitter?

by Ian Orekondy on August 28, 2008

Online retailer Woot uses Twitter to post daily deals via Twitter. Over 13,000 people follow Woot’s deal tweets. See

Bricks and mortar retailers, especially high-end exclusive shops, could leverage this willingness on the part of consumers to opt-in to receive relevant messages.

Leveraging location-based technology available on cell phones like the iPhone allows retailers to broadcast exclusive opportunities to say, mobile users within a 2 mile radius of the store.

How can we test this?

How about an 11am tweet from an iPhone at Sak’s Fifth Avenue Location:

“Be the first to Pre-Order from Oscar de la Renta’s Resort 2009 Collection. Come in to Saks Fifth Avenue before 5pm today to receive a special gift.”

Twinkle from Tapulous allows users to receive Tweets sent within 2-,5-,10-mile radius’ of the user’s location…in real-time on their mobile phone.

How else could you test this low-cost, potentially high-impact tactic? And do you have a broader social media strategy for your retail operation?

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{ 1 comment… read it below or add one }

Ian Orekondy September 4, 2008 at 3:46 am

UPDATE: Check out the RESULTS of Woot’s integration of search and social media, CRM and Web 2.0 tools here.


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