Tuesday, October 20, 2009

Digital Strategy and the 2009 New York City Mayoral Race: What Can We Learn?

Just a few months before my article on integrating search and social media was published in DM News (related post: 5 Ways To Integrate Paid Search and Social Media), Mike Bloomberg was campaigning to extend term limits for New York City elected officials.

Well, now that the 2009 New York City Mayoral race between Mayor Mike Bloomberg and City Comptroller Bill Thompson is in full swing, I'm glad to see that some of the ideas I wrote about in early 2009 have made their way into both campaigns' digital strategies.

You can find my analysis of both candidates' search and social media strategies in a short slideshow here.

Let me know what you think.


Update 10/25: Thompson is stepping up his integrated social media strategy with a new tool that let’s his Facebook friends show their support with an overlay on their profile pic. You can see a screenshot of the tool here: https://twitpic.com/mxlpr
Thompson is promoting this tool on Twitter.

Note: I am not affiliated with either campaign in any way.


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