Well, now that the 2009 New York City Mayoral race between Mayor Mike Bloomberg and City Comptroller Bill Thompson is in full swing, I'm glad to see that some of the ideas I wrote about in early 2009 have made their way into both campaigns' digital strategies.
You can find my analysis of both candidates' search and social media strategies in a short slideshow here.
Let me know what you think.
Bloomberg vs. Thompson - A Search and Social Media Analysis of the 2009 New York City Mayoral Race
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Update 10/25: Thompson is stepping up his integrated social media strategy with a new tool that let’s his Facebook friends show their support with an overlay on their profile pic. You can see a screenshot of the tool here: https://twitpic.com/mxlpr
Thompson is promoting this tool on Twitter.
Note: I am not affiliated with either campaign in any way.
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