In July, I wrote about 5 Ways to Reach Social Media Audiences with Pay Per Click, Pay
Per Tweet and Sponsorship Opportunities over at SearchandSocialMedia.com, and this space is
continuing to heat up.
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Just a month since launching, Ad.ly has become the most popular Twitter advertising
platform, beating out both TwitterHawk and Magpie based on unique monthly
visitors in October.
Last week, Twitter began talking about their upcoming Twitter advertising platform,
which will add credibility to the Social PPC space overall; but Ad.ly has done a lot
to further the cause already by signing up a wide range of celebrity
Twitterers, such as LeVar Burton (director), Greg Grunberg (TV actor), Jeremiah Owyang
(digital strategist), Robert Scoble (blogger) ViperID (SEO).
Of the major Twitter advertising platforms, Ad.ly now seems to have the most credibility
and has signed up adverisers such as NBC and HBO; however TwitterHawk still seems to be the best option for a broader range of businesses due to superior targeting capabilities (e.g. keyword- and geotargeting) and low cost per click (max $.05 with s site average of $.02).
@iano1000
(Disclosure: if you sign up with Ad.ly or TwitterHawk using the links above, I will get referral credit.)
