Search and Social

Twitter Advertising: vs. TwitterHawk vs. Magpie

by Ian Orekondy on November 29, 2009

In July, I wrote about 5 Ways to Reach Social Media Audiences with Pay Per Click, Pay Per Tweet and Sponsorship Opportunities over at, and this space is continuing to heat up.

Just a month since launching, has become the most popular Twitter advertising platform, beating out both TwitterHawk and Magpie based on unique monthly visitors in October.

Last week, Twitter began talking about their upcoming Twitter advertising platform, which will add credibility to the Social PPC space overall; but has done a lot to further the cause already by signing up a wide range of celebrity Twitterers, such as LeVar Burton (director), Greg Grunberg (TV actor), Jeremiah Owyang (digital strategist), Robert Scoble (blogger) ViperID (SEO).

Of the major Twitter advertising platforms, now seems to have the most credibility and has signed up adverisers such as NBC and HBO; however TwitterHawk still seems to be the best option for a broader range of businesses due to superior targeting capabilities (e.g. keyword- and geotargeting) and low cost per click (max $.05 with s site average of $.02).


(Disclosure: if you sign up with or TwitterHawk using the links above, I will get referral credit.)
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