Social media marketing is something most businesses should
already be adopting by now.
If you haven’t adopted it, then you should have at
least considered this type of
marketing and its vast benefits to your company
and campaign.
Social media marketing is in itself a godsend, for various
different reasons. For
example, take the sheer presence of a company Facebook
page. Thanks to great
insight tools, you are able to discover many important
things about the people
who like your page and by association, your company.
This can arm you with
demographics, interests, locations and even active social
media times of your audience
which will not only help you better plan future
advertising and marketing campaigns,
but will eliminate a chunk of market
research time and cost.
In addition to this, social media accounts allow us to
engage with our audiences far
more easily. By simply tweeting a couple of times
a day, or adding a Facebook status
update, you can encourage engagement with
consumers, and in turn easily build a great
brand following at very little
cost.
And this is all of course before you even get to the stage
of posting adverts on social
media, running competitions, or engaging in any
other traditional online marketing
practices.
One example of an industry which has embraced social media
marketing to its utmost
advantage is the online bingo industry. In a sea of
bingo brands, you’ll find that most
have one or more social media pages, and
any site worth its salt will ensure they
create at least one engaging post,
status or tweet per day.
You only have to look on sites like www.wheretoplaybingo.org to find out
more
about the screeds of bingo sites out there and their community involvement
in terms of
social media, as well as the different online marketing tactics
they employ.
Although this is just one industry where social media
marketing has flourished, there
are many more industries which are either
already benefitting from this or could stand
to gain so much by investing a
little time and effort in social media marketing. Maybe
it could be your
marketing godsend?
